Albeit being simple, there are a lot of action packed into whiteboard videos. Wiseman gives is that whiteboard videos are fun. Whiteboard Videos Put People in Good Moods (Though other options are available, depending on whose attention you’re trying to win.)įor instance, explainer videos (regardless of the animation style) are preferable for attracting a younger target market, whereas whiteboard videos excel in a more formal and strictly educational manner, such as for corporate training videos or seminars. One way would be to use whiteboard videos. (Though other options are available, depending on whose attention you’re trying to win.) One way would be to use whiteboard videos, they are a powerful tool to get audience drawn into the topics. The question remains: How can you win the attention of the people in front of you? How can you get information from inside your head to theirs? More often than not, your audience will appear bored and will yawn during videos that feature safety talks, product demos, or generally anything with a hint of tediousness in it. They hold it in an incredibly engaging way. I think what the animations do is hold that attention. If you haven’t got people’s attention, you’re not going to get the information in. We know that in order to remember something, you need to attend to it in the first place. This is “simply because people are more engaged in the process,” says Wiseman. Wiseman’s research, 92% of whiteboard video viewers recalled the answer correctly - 22% more than those who had watched the ordinary video. This project shows that whiteboard animation videos make the same information easy to learn. This is a significant improvement (as seen from the academic research point of view) from the test results of viewers who watched the live recording video of the same subject, who on average scored 70%. The overall results showed that viewers who watched the animated video answered 92% of the memory test correctly. He tested viewers’ memory after they watched one or the other, to see which one helped them learn the best. Later, he created a simple whiteboard video using the exact same audio. Wiseman recorded a video of himself explaining on a subject and posted in online. He discovered the reasons that whiteboard videos outperform ordinary videos in memory tests, problem solving, shareability and overall impact on the audience. Richard Wiseman published research about whiteboard videos. But here I’m going to explain the psychology that makes whiteboard videos that good.ĭr. A Massive Increase in Audience’s Recall AbilityĪlmost all case studies support the argument that animation videos, particularly whiteboard videos are the go-to media for corporate training. But the question we’ve been asking is, why are they effective? And how is it possible? In this post, I’ll give you some insight why businesses and educators should create whiteboard videos. Whiteboard videos are in fact very effective in improving the learning process and communicating ideas.
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